EXPERTfit® CONSULTATION over the net
Started xlfeet in back room of his house
provided the shoe store experience from xlfeetmobile;
Added Florsheim Brand after receiving $1K microgrant
As the founder/owner of XLFeet.com, Adrian knew footwear manufacturers were making extra large sizes yet few, if any, stores were stocking them. He did further research and asked around to find a way to connect with those manufacturers. Later at a shoe show in Las Vegas (with no knowledge about shoes, the lingo, or how to run a shoe store) he spoke to over 500 shoe manufacturers. Only one of those 500+ vendors let Adrian sell their shoes. The next year he went back and got three more brands.
He started the company out of his house and thought he would sell online only without a physical store. Adrian was still working full time selling cell phones in a retail store and had started XLFeet.com on the side.
Adrian’s Home where XLFeet began out of a spare bedroom.
Photo light box for manually creating product images for the website.
The van Adrian believed would deliver his store to the customer’s door.
Adrian’s tablet for accepting mobile payments.
Early in 2010 as sales began to trickle in, he bought a cargo van and put XLFeet.com decals on it thinking he might deliver the shoe store experience to his customers in the Minneapolis / St Paul Twin City area.
In 2012, XLFeet.com moved into its first physical store due to some shoe brands requiring the company to have a brick and mortar location. That year Adrian’s resources became dangerously low and he was referred to an organization called Microgrants by the Metropolitan Economic Development Association (MEDA.net) where he received a microgrant of just $1,000. This enabled him to pay for an opening order to add Florsheim as a brand to XLFeet.com.